Branded workwear is becoming increasingly popular in the workplace throughout Australia. A branded uniform with workwear logos and text is a great way to market your business. Depending on your industry, you could also sell your customised shirts to customers to increase brand awareness and sales. In this article, Tradey’s Browns Plains discusses the benefits of branding and how corporate workwear can improve your business in more ways than one.
Benefits of Branded Uniform
There is a range of benefits to using customised corporate workwear, including:
- Brand Recognition and Visibility: One of the main reasons for using custom work shirts is to increase brand awareness and visibility. When you have your logo or company name on your uniform, it acts as a mobile billboard, which in turn increases brand exposure. When designing a branded outfit, it is important to consider the placement and the size of the logo or company name, to maximise visibility.
- Employee Unity and Team Spirit: Team uniforms foster a sense of belonging in the workplace. It also helps to promote teamwork and cohesiveness among employees. Work shirts with workwear logos increase the level of pride in one’s work, which has been shown to have a direct positive impact on work ethic and productivity levels.
- Professionalism and Credibility: Corporate workwear with workwear logos gives the business a sense of credibility and professionalism. Whatever the industry, if you walk into a store, shop or warehouse and all the workers are dressed the same, it immediately affects the way you perceive the company. Professionalism builds trust between a business and its customers, which in turn promotes customer retention.
- Marketing and Advertising: Custom workwear is a great place to start if you want to build a brand. Workwear logos can then be used with other marketing tools such as social media placement and merchandise.
Choosing the Right Custom Work Shirts
Choosing the right shirts for your business can have a considerable effect on your company’s success in promoting itself.
- Fabrics and Styles: The right fabric and style for your industry is an integral part of creating the right branded outfits. It should suit the industry requirements in terms of comfort, durability and, of course, work safety.
- Logo Design: The logo design itself is arguably the most important part of designing a branded uniform. It should be eye-catching and memorable while maintaining professionalism and credibility. The logo should be placed in an appropriate area of the shirt so that it is visible and easy to read.
Custom uniforms highlight the brand/ company image, as well as providing a sense of camaraderie among employees. This, in turn, promotes pride, improving work ethic and productivity.
To discuss corporate branding, contact Tradey’s online or call 07 3809 2211 today.